The magic of brand ideas and why they still rock 🤘.

“Big ideas are usually simple ideas”

David Ogilvy said that a long long time ago.

It’s still bang on.

Simple big ideas like “I have a dream” or “Yes we can”.

Simple, but huge. Plain, but magnetic.

Specific, but…

The common lessons we can learn from building anything.

I built a deck.

It’s not a house, or an extension or anything,

But, if your back garden slopes like mine, it’s a big enough job.

Did it with my dad, which was nice. And stressful. But mostly nice.

He’s older…

Thoughts about leaning in to uncertainty, to create positive change.

Between no longer and not yet.

I’m having a moment.

I’m rattling around in it.

I mean, we all are, right?

A shared, weird, moment. That’s all a bit blurry and surreal. Nearly there. But not quite. It’s not the way it was pre Covid, but…

What brands really are and why the good ones work.

Look, I’ll be honest. I quite like brands.

I don’t need them. I live a pretty full life.

But, my life’s a little fuller and often easier with brands.

But brands and branding, well, it’s all a bit fuzzy these days isn’t it?

They’re either dead or critical for business…

“Watch with glittering eyes the whole world around you because the greatest secrets are always hidden in the most unlikely places. Those who don’t believe in magic will never find it.” — Roald Dahl

When I was a kid, magic was pretty popular.

You know, in an odd kind of…

“It was the time when they loved each other best, without hurry or excess, when both were most conscious of and grateful for their incredible victories over adversity. Life would still present them with other mortal trials, of course, but that no longer mattered: they were on the other shore…

Caitlin Moran interviewed Keith Richards in 2010.

The interview was good and I mulled on it recently.

I thought it had four interesting insights for brands, which I share below.

Stay awake longer:

When asked if he regretted taking heroin he said no ”there was a lot of experience in there…and if you…

Dave Tallon

Creative Strategist. Helping people, businesses & brands to self disrupt. Father, runner, writer. Founder @up_agents. Follow @davidtallon.

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